Radio commercial script writing is quite a unique and particular type of writing. 

Selling a message or a product or a business, using only a handful of words in just 15, 30 or 45 seconds, means that EVERY SINGLE WORD must do several jobs all at the same time. 

Each word MUST convey a feeling, paint a picture and tell a story - in a way that stands out to the radio listener and stands apart from its competitor. 

It’s thrilling to do and magical when you pull it off. I love it!!